In this session on the innovation crash course you will learn about how to apply customer centric innovation or customer experience innovation in your business. To apply a powerful customer centric innovation model it is very important to recognize the hot buttons of a customer. By recognising the psychographics needs and wants of your customer you can innovate on customer experiences that can lead to greater innovations.
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Customer-centric Innovation with INSEAD and BAYER AG (CXOTalk #737)
If you want to make your organization more innovative, start by listening to customers.
Of course, everyone knows innovation is the key to a successful, sustainable business model and long-term growth. But how exactly can we innovate? And what factors drive innovative success?
Read the full transcript: https://www.cxotalk.com/episode/how-innovate-start-customer Subscribe to our newsletter: https://www.cxotalk.com/subscribe
In this conversation, INSEAD professor, Ben Bensaou, and Bayer’s Head of Corporate R &D and Social Innovation, Monika Lessl, explain how to build both disruptive and sustaining innovation into your organization.
The discussion includes these important topics: — Importance of innovation — Innovation and competitive advantage — Product innovation starts with the customer — Innovation management and corporate culture — Co-creation: How to innovate with customers? — Obstacles to innovation — Innovation strategy and allocation of resources — Talent management and innovation
Ben Bensaou is Professor of Technology Management and Professor of Asian Business and Comparative Management at INSEAD, Fontainebleau, France. He served as Dean of Executive Education in 2018–2020. He was a Visiting Associate Professor at the Harvard Business School for 1998–1999, a Senior Fellow at the Wharton School of Management for 2007–2008, and a Visiting Scholar at the Haas School of Business at UC Berkeley for 2013–2015.
Monika Lessl is Executive Director of the Bayer Foundation and Head of Corporate R &D and Social Innovation at Bayer AG. She is a member of Bayer’s Global R &D Executive Committee and the Global Medical and Regulatory Governance committee. Her focus is on driving organizational and societal transformation by strengthening the role of science and promoting innovation and sustainability through strategic initiatives, governance processes and partnerships.
Customer-Centric Innovation | RWTHx on edX
Learn to take on competition by creating successful and innovative business ideas through a thorough understanding of customer needs.
Take this course for free on edX: https://www.edx.org/course/customer-centric-innovation-rwthx-mti002x